Double your dating sales letter


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Your details will be forwarded to the webinar organizer, who might communicate with you regarding this event or their services. How to write a sales message that moves millions… with Craig Clemens. Resources Mentioned In this Episode: People are such strong creatures of habit that we rarely change our ways unless we feel great amounts of pain. In fact, companies are no different.

Finally, you find it only to scratch your new front door up trying to find the keyhole. Exhausted, you get inside and plop down on the couch just when you remember your car is still running in your driveway…. In this scenario the problem was a faulty garage door opener and the agitation is all the terrible things that happen because of the faulty garage door opener.

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As I already stated, people are interested, not so much in you, or even your product or service, but what it will do for them. Get a piece of paper and draw a line down the center of the paper. Now write all the features of your product or service on the left. Think about the obvious benefits and not-so-obvious benefits of the each feature and write them down on the right side of the paper. For example, a hot tub not only soothes and relaxes your muscles but it also gives you an opportunity to talk to your spouse without interruptions. The hidden benefit is greater communication with your spouse and ultimately a better marriage!

Bullet point each benefit to make it easier to read. Think about every possible benefit your reader may derive from your product or service.

12-Step Foolproof Sales Letter Template

In many cases, people will buy a product or service based on only one of the benefits you list. To build your credibility and believability present your reader with testimonials from satisfied customers. Testimonials are powerful selling tools that prove your claims to be true. To make your testimonial even more powerful include pictures of your customers with their names and addresses at least the city and state.

Simple 3 Step System Doubles Your Video Sales Letter (VSL) Conversions Overnight (Online Marketing)

You might even ask if you can use their phone number. It demonstrates that you are real and so are the testimonials. Your offer is the most important part of your sales letter. A great offer can overcome mediocre copy but great copy cannot overcome a mediocre offer. Your offer should be irresistible.

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Your offer can come in many different formats. The best offers are usually an attractive combination of price, terms, and free gifts.


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For example, if you were selling a car your offer might be a discounted retail price, low interest rate, and a free year of gas. When developing your offer you should always try to raise the value of your offer by adding on products or services rather than lowering your price. Include vivid explanations of the benefits of the additional products or services you are offering in order to raise the perceived value of your offer.

To make your offer even more irresistible you need to take all the risk out of the purchase.

Eben Pagan

Remember, that people have a built-in fear that they are going to get ripped off. Give the absolute strongest guarantee you are able to give. I will not give your money back? When was the last time you asked for a full refund on something? If you don't, I'll refund the entire cost of the course to you.

Pulse Creative Marketing | Writing a Sales LetterWriting a Sales Letter - Pulse Creative Marketing

Actually, you get double protection. At any time during the 12 months, if you sincerely feel I fell short in any way on delivering everything I promised, I'll be happy to give you a complete refund. Even if it's on the last day of the twelfth month! This virtually eliminates all the risk for the buyer. When people read the reason why, it will help them reconcile your irresistible offer in their mind and make it more believable.

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