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The Best of Nifty: The Truth Is Less Entertaining. I bet you've never wondered how you might tell a friend he has food stuck in his teeth, and what that might reveal about you?! As you can see, quizzes can offer an engaging, interactive and creative way to generate engagement. What's more, quizzes can take a wide variety of forms, offering opportunity in a range of niches. If you're considering utilizing quizzes in your own content strategy, here are some key tips to keep in mind. If you're wondering what kind of quiz your audience is most likely to take and share, start by looking at the most popular content you've created.

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Have you created a guide or infographic that got a lot of share traffic? Is there a blog post on your site that was wildly successful - or at least brought you a respectable amount of attention? If the content resonated with your customers, it might just catch the attention of their friends, too. If you don't have any existing content that fits the bill, think about something you'd like to learn from your customers.


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Let's say you want to narrow down the color palette for next season's line of products - you could use a quiz to figure out your customers' favorite colors and build your next line around their preferences. Or, if you want to help your customers choose from a large variety of your products, you could use a quiz to help them figure out which one would be right for them like Kershaw Knives has done in the example above.

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Quizzes may be fun but in order for a quiz to be "successful", you first need to think about what you're trying to accomplish with a quiz. You can see from the examples above, the brands all had different goals. Some are obviously used primarily for marketing Airbnb and Degnan's while others are more subtle and seem to be just for fun and brand awareness Nintendo and others are somewhere in the middle, perhaps trying to gauge customer interest in products, and also educate people Kershaw.

Establishing a clear goal is key to ensure that you're not only generating engagement, but you're also boosting your business performance and gathering relevant data.

Airbnb's quiz was promoted on Instagram and just happened to appear in my feed which is how I found it, but I haven't seen all that many marketing-driven quizzes on Instagram, which tells me there's opportunity there. As with any sort of marketing campaign, getting the word out requires a combination of free and paid efforts. I always recommend posting on social media, promoting in email and on your website and blog, as well as using AdWords and Facebook ads.

There's a number of companies that provide templates for building quizzes, including free templates from ShortStack where I work and Buzzfeed , and from companies like Wyng.

These templates and tools make the process much easier, enabling you to focus more on the content, and less on the technical implementation. As you can see, there's a wide range of quiz options, and the data shows that can be an engaging, effective option. Quizzes also go to the hear of what social media is about - being 'social' and sharing your results - which further underlines their relevance in the modern marketing landscape. Hopefully these tips and examples have got you thinking about the potential of quizzes for your business. Follow Dana Kilroy on Twitter. The must-read news, updates, and insights into all things social media marketing.

Author By Dana Kilroy shortstacklab.

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Share it post share tweet. Have you ever taken a "personality quiz" and shared the results on Facebook or Twitter? Given this, have you considered using quizzes in your own content strategy? Creating Your Own Quiz As you can see, quizzes can offer an engaging, interactive and creative way to generate engagement.

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Use Your Most Popular Content to Build a Quiz If you're wondering what kind of quiz your audience is most likely to take and share, start by looking at the most popular content you've created. Establish a Goal Quizzes may be fun but in order for a quiz to be "successful", you first need to think about what you're trying to accomplish with a quiz. Quiz Creation There's a number of companies that provide templates for building quizzes, including free templates from ShortStack where I work and Buzzfeed , and from companies like Wyng.

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